My new office.
Need to hire a groundskeeper and a landscaper.
The facility looks unkept and overgrown.
I am bringing back the Mister 2. The car was ahead of the marketplace in the late 1980's. I want to compete with the Corvette and high-end European performance cars for about half the price. I'd like to see it come in at about $39,000 sticker price. However, it will remain a mid-engine four-cylinder, both turbocharged and intercooled. We can start with the 2.4L I-Force (T24A-FTS) with 340 hp and 400 lb-ft of torque. It will need a carbon fiber body and be exceptionally lightweight. Every male between the ages of 13 and 35 will dream about owning one. However, it will be renamed and rebranded as Toyota Terrari.
LEXUS
If you want the highest level of build quality ever achieved by the human race you buy a 2001 to 2006 Lexus LS 430 with the 3UZ-FE V8. This is the result of the Circle F project. Billions were spent to build a car that was quieter and more reliable than a Mercedes S Class. Many of these cars reach 400,000 miles with the interior leather still looking brand new. The Circle F Project is being reinstated. The goal is to put Mercedes out of business.
L uxury
S edan
Insights from Toyota's New CEO
Toyota Times
To all employees, associates and consultants,
I would like to take this moment to introduce myself. I am William T. Voris, the newly appointed Chief Executive Officer at Toyota. In the coming months, I plan to visit nearly all of our facilities. While the specific dates and times of these visits will not be announced in advance, I will provide an approximate schedule. During this time, I have numerous insights to share, and I will seek the cooperation of everyone at Toyota, including our business units and partners. Given the size and complexity of our organization, it will take me several months to understand all the areas that may require my attention or involvement. I am not a micromanager but I do adopt a hands-on approach, so you may frequently see me in one of our factories. Please do not be alarmed by my presence; I genuinely enjoy spending time in those environments. My background includes extensive experience in technology and computers, particularly in the field of Artificial Intelligence. While some areas may see automation through AI, the majority will not be affected, so there is no need for concern regarding job security. It is important to recognize that AI automation is a complex process that may take several years before any significant changes occur. At the same time, with the advent of AI, there will be new areas and growing opportunities to explore.
Here are a few key points about me: I do not speak Japanese, but with modern translation technologies, this won't hinder our communication. I will deliver monthly status updates that will be featured in Toyota Times. I understand there have been some worries regarding tariffs, market presence, and market share. It's true that business costs are on the rise, yet there are also growth opportunities within the company. I am thrilled to once again be part of the Toyota corporate family.
Prior to my official start with the company, I have several key items that need addressing. Firstly, I am seeking organizational charts for the entire corporation. Acknowledging that there isn't a single source for this information, I will compile one from various segments within the corporation. I aim to identify the locations of all buildings, dealerships, and suppliers. Over the course of my first year, I will be developing a dynamic AI management software system, known as an Enterprise Model. This system will automate numerous aspects of the corporation, focusing on areas that require attention, improvement, or expansion. Essentially, the Enterprise Model will serve as an extension of my memory, enabling me to make informed decisions based on thousands of variables, and will be regularly cross-referenced and maintained by me. I previously implemented a similar system during my time at IBM in the mid to late 1990s, where the complexity of the organization often led to communication gaps between divisions. While Toyota does not face this issue to the same extent, there are still areas of redundancy and opportunities for investment and growth.
My management style has often drawn parallels to the late Steve Jobs of Apple. While I acknowledge that we share several key management traits, I've evolved over the years. As I've gained experience, I've adopted a more relaxed approach and now delegate a greater portion of my responsibilities than I did in the past. I have numerous ideas that I believe are essential for Toyota's growth, particularly in expanding our market share in Europe and China. Additionally, I see potential for growth in the crowded U.S. market, which is filled with what I consider to be subpar vehicles. I plan to analyze sales demographics as soon as I have access to that data. The primary challenge Toyota faces is enhancing our market presence and awareness. Traditional advertising methods like television, billboards, and print ads have changed significantly in recent years. I've been collaborating with various CEOs to better understand the new and emerging channels for promoting products and services. Currently, mobile advertising is just beginning to take off, and the application of AI in marketing is also in its early stages. These are areas that Toyota will be focusing on in the near future to drive sales and elevate market awareness. Through my experience and interactions with multinational corporations, I bring substantial international marketing expertise.
At this moment, I am refraining from making any predictions regarding sales figures, as it would be both untimely and challenging to assess. Toyota's unparalleled build quality among all vehicles manufactured globally provides us with a distinct advantage. Each of you should take pride in your hard work and achievements. However, this should not convey a sense of complacency; we must stay alert to ensure Toyota continues to uphold its status as the world's leading vehicle manufacturer.
Sincerely,
William T. Voris
CEO Toyota Motor Corporation